Driver Card Team Scuba Camp World
Car Diving
Car Diving
Patron
Sponsors

Professional
Sponsors
CDA
Upcoming
Races
Goodyear Challenge
Lake City on June 28th
New Smynra on July 19th
Desoto on August 9th

Coming
Features
Team Scuba Newsletter
In the next few days we will be adding a signup form right here for you to sign up for a monthly Team Scuba Newsletter

When you sign up we'll keep you informed of all of the latest news and events surrounding Team Scuba so you won't miss out on a single thing..

Team Scuba Fan Club
Also in the next few days we will be adding a signup form for the New Team Scuba Fan Club. Members will receive a variety of club items including autographed Team Scuba posters, a special access area on the Team Scuba website where you can communicate with Ray Jr., possibly win a trip to attend a race as Team Scuba's guest with complete pit access.

Miss Team Scuba Contest
During the off-season between the current and 2009 season we will be accepting applications to become Miss Team Scuba. The selected individual will participate in many promotional and race related events around the country.

If you'd like the chance to travel, attend Nascar races with the team, have behind the scenes access to professional racing, be featured in a variety of team related videos and much much more, be sure to stay connected so you don't let this opportunity slip by.

Sponsorship Info

team scuba logo
CLICK ABOVE
" BY INVITATION ONLY "
TO LEARN HOW YOU CAN BECOME PART OF
THE EXCITING WORLD OF NASCAR
    40  Ray w CAR  40  
SPONSOR ALERT
BUCKLE UP & HOLD ON TIGHT
'CAUSE WE  ARE NOT STOPPING
TILL RAY JR.  IS #1
CLICK BELOW
BECOME A PROUD MEMBER of the "TEAM SCUBA" FAN CLUB
receive updates on races,
events where you can MEET RAY JR & receive FREE TEAMSCUBA merchandise & emails with coupons for savings on TEAMSCUBA sponsor products!
Transporter

40
NASCAR CAMPING WORLD SERIES
EAST MEDIA OUTREACH
 1/31/2008
 
TELEVISION:
 
            HDNet -  HDNet, America's first 100 percent high-definition cable network, telecast nine NASCAR Camping World Series East events in 2007. Each of those telecasts was repackaged for 90-minute replays on SPEED Channel. HDNet is available in 500,000 households nationwide.
 
            SPEED - Speed Channel is home to "NASCAR on Speed" programming. As part of the popular network's Racing Across America series, Speed telecast "enhanced replays" of HDNet's live NASCAR Camping World Series East races.
 
            In addition NASCAR PR facilitated local advance television coverage in Buffalo, N.Y., Hartford, Conn.; Springfield, Mass.; Cleveland, Ohio; Newton, Iowa; and other markets encompassed by the series in 2007.
 
RADIO:
 
            SIRIUS Satellite Radio - NASCAR PR facilitates year-round weekend driver call-in interviews for The Frontstretch with host Pat Patterson. Drivers are scheduled in 2008 to appear on a weekly basis on the network's primary shows: Tuesday on SIRIUS Speedway hosted by Dave Moody; Wednesday's on Tradin' Paint with Steve Post & Chocolate Myers; Thursday on Manifold Destiny with Mojo Nixon; and Saturday and Sunday with Pat Patterson. There are also regular opportunities for drivers to appear on The Morning Drive with David Poole and Mike Bagley.
 
            ESPN Radio - NASCAR PR facilitates weekly driver call-ins to Pat Patterson's ESPN Saturday Raceday program throughout the season.
 
            In addition, NASCAR PR facilitated numerous local radio call-in appearances for drivers in central New York, Greenville-Spartanburg, S.C., Mansfield-Columbus, Ohio, Nashville, Tenn., and other markets.
 
 PRINT:
 
            The NASCAR Camping World Series East is covered regularly in weekly trade publications including Speedway Illustrated/NASCAR Insider, National Speed Sport News, Area Auto Racing News and many other regional trade papers and their websites.
 
            Ongoing major market daily newspaper outreach and coverage surrounds every NASCAR Camping World Series East event, led by The Hartford (Conn.) Courant, The Boston (Mass.) Globe, and The Boston (Mass.) Herald and the Tennessean (Nashville, Tenn.). Event-specific print outreach surrounds the schedule, and includes daily and weekly newspaper outlets in central New York, Dover, Del./Philadelphia, Pa., Greenville/Spartanburg, S.C., central Iowa, central Ohio, and other markets surrounding series events.
 
WEB:

    Complete results, stories and releases can be found for the NASCAR Camping World Series East on www.nascarlocalracing.com and can be accessed by accredited media covering the sport through www.nascarmedia.com.
 
 
SOURCE:   <<NCWS East Media Outreach.doc>>
Jason Christley | Manager of Communications, Developmental Series | NASCAR
1801 W. International Speedway Boulevard, Daytona Beach, FL  32114
 
Team Scuba
TEAM SCUBA SHOP
Palm Coast, Florida 32164
40
2008 Television
          SPEED continues as the exclusive cable home of the NASCAR Craftsman Truck Series in 2008, broadcasting all races in vivid High Definition Television and available on SPEED HD. SPEED will air 23 of 25 races live in 2008, with each race including pre and post-race coverage, giving viewers almost three hours of racing action. Two additional races will appear on FOX.
          The NASCAR Craftsman Truck Series is the number one rated motorsports series on SPEED.
          The 2007 season was the second most viewed season since 2000, with a six percent increase in the average number of viewers watching. The NASCAR Craftsman Truck Series event at Daytona International Speedway in February 2007 attracted 1.6 million viewers, making the telecast the second most viewed series event in the history of SPEED.
          SPEED continues to provide the fans more off-helmet interviews with their favorite drivers and insight into all the strategies the tough trucks offer. A dedicated 30-minute, pre-race show, Set Up, hosted by Krista Voda will explore off-track and behind-the scenes news and features.  
          SPEED continues to be one of the fastest growing cable networks and is available to more than 78 million homes in North America.
         The SPEED broadcast team consists of Rick Allen as the play-by-play announcer with NASCAR veterans Phil Parsons and Michael Waltrip providing analysis of all the on-track action. Adam Alexander and Ray Dunlap to will continue to provide insight from pit road. The NASCAR Craftsman Truck Series is the cornerstone of NASCAR coverage on SPEED from the first lap in Daytona to the championship banquet.
           Other NASCAR on-track programs include NASCAR Sprint Cup Series qualifying and practice and NASCAR Craftsman Truck Series qualifying.
         The 2007 season marked the first time that the NASCAR Craftsman Truck Series has appeared on network television since 2000. The spring truck event at Martinsville Speedway was broadcast by FOX, and it was the most viewed truck event in the past 10 years, with approximately 2.4 million viewers.
         FOX Sports will again provide live, flag-to-flag coverage of two races in 2008 - the San Bernardino County 200 at California Speedway on Feb. 23 and the Kroger 250 at Martinsville Speedway on March 29.
        
 

SOURCE: David Harris, 9711 Southern Pine Blvd., Charlotte, NC 28273
 



 
 craftsman truck series
 
 
Overview Series Info and Demographics
    
Entering its second decade in 2005, this high-profile national series features full-size, American-made trucks from four major manufacturers (Chevrolet, Dodge, Ford and Toyota). With 25 events at 22 different tracks, the NASCAR Craftsman Truck Series is a favorite among fans who like big, powerful trucks and tough, rugged racing.
THE RACE GAME: This is NASCAR
 
· The NASCAR Craftsman Truck Series begins its 11th season in 2005.
 
· All 25 events on the 2005 NASCAR Craftsman Truck Series schedule air live exclusively on SPEED Channel.
 
· 16 primetime races in 2004, true excitement and pageantry under the lights.
 
· 16 NASCAR Craftsman Truck Series events are scheduled as companion events with the NASCAR NEXTEL Cup Series and 11 with the NASCAR Busch Series in 2005.
 
· Our 10 month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities for NASCAR sponsors.
 
· The series is supported by one of America's powerhouse brands, Sears / Craftsman.
 
· 1.1 million fans attended NASCAR Craftsman Truck Series events in 2004.
 
 
TV RATINGS: Trucks are stealing the show
 
· The second season of live NASCAR Craftsman Truck Series racing on SPEED Channel earned a 0.7 rating (up +17% over 2003), making the series the #1 rated motorsports series on SPEED Channel and the #3 rated motorsports series on cable television (trailing only the NASCAR NEXTEL Cup Series and NASCAR Busch Series).
 
· Higher average ratings, combined with SPEED Channel's increased distribution, resulted in substantial increases in the average number households tuned in to the NASCAR Craftsman Truck Series versus 2003.An average of 431,000 households (+24% vs. 2003) and 592,000 viewers (+23% vs. 2003) tuned in to each NCTS event.
 
· 19 out of 25 events experienced increases in the average number of households tuned in.
 
· The 2004 Florida Dodge Dealers 250 at Daytona was the highest rated NCTS event on SPEED Channel ever, with a 1.6 rating.
 
SPONSORSHIP VALUE: Trucks are pulling more than their share
 
· NASCAR fans are among the most brand loyal in sports.
 
· NASCAR fans are 3 times as likely to try and purchase NASCAR sponsors' products and services as non-fans.
 
· Sponsors involved in the NASCAR Craftsman Truck Series gained $231 million in sponsorship exposure value in 2004, up +65% over the $140 million in 2003, as reported by Joyce Julius and Associates.
 
MEDIA COVERAGE :
· TV - SPEED Channel
 
· Radio - NASCAR Radio on XM Satellite Radio, NASCAR Radio 2 (in-car audio), and Motor Racing Network (MRN)
 
· Internet - NASCAR.COM, AOL
 
· Licensed Print - NASCAR Illustrated, NASCAR Insider, NASCAR Performance, NASCAR Review, NASCAR Scene, NASCAR Superstars, and Official NASCAR Preview & Press Guide.
 
DEMOGRAPHICS:
NASCAR CRAFTSMAN TRUCK SERIES FAN BASE:
A sport for the entire family
 
· 30 million NASCAR Craftsman Truck Series fans in the U.S.
 
· 65% male / 35% female
 
· 59% of NASCAR Craftsman Truck Series fans are 18-44 (118 index vs. U.S. pop)
 
· 45% of NASCAR Craftsman Truck Series fans earn $30,000 - $75,000 per year (110 index vs. U.S. pop)
 
· 42% of NASCAR Craftsman Truck Series fans have children under the age of 18 (117 index vs. U.S. pop)
 
Sources: Ipsos Insight, Joyce Julius & Associates, NASCAR Industry Estimates, Nielsen Media Research, and NASCAR Official Race Reports
 
 

Speed Channel
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive.
From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. SPEED has exclusive coverage of the NASCAR Craftsman Truck Series, Formula One, World Rally, Supercross, ARCA, IHRA, ALMS, Grand American Road Racing, and live coverage of AMA and FIM motorcycle road racing events.

Speed Channel Demographics
Male: 81.1%
Female: 18.9%

Income: 
Median Household Income:  $82,179

Education:
20.8% Have College Degree or More

Occupation:
43.5% White collar, professional, managers

Age:
18-49 Years Old:  65.2%

25-54 Years Old: 61.9%

Home Ownership:
65.6% Own Their Own Home

Source   http://www.cvadsales.com/network_speed_channel.html

2008   Quantcast Ratings
 
HOUSEHOLD INCOME        
39%  $30 - $60,000
26%  $60 - $100,000                  
23%     $100,000 +
AGE :  38%   38 - 49   ......     25%   50+
 
SOURCE: http://www.quantcast.com/speedchannel.com/demographics
 
Fan Base Demographics
 
· There are 30 million NASCAR Craftsman Truck Series fans in the U.S.
 
· Two out of five NASCAR fans are fans of the NASCAR Craftsman Truck Series.
 
· The NASCAR Craftsman Truck Series fan base is slightly more male than the overall NASCAR fan base.
 
Gender NASCAR Craftsman Truck Series Fans: Male 65% Female 35%
 
· NASCAR Craftsman Truck Series fans are younger than the U.S. population.
 
· 36% of NASCAR Craftsman Truck Series fans are between the ages of 18-34 (116 index).
 
· 59% of NASCAR Craftsman Truck Series fans are between the ages of 18-44 (118 index).
 
 
· NASCAR Craftsman Truck Series fans are middle class.
 
· NASCAR Craftsman Truck Series fans are just as likely as the U.S. population to earn $50,000 per year or more (98 index).
 
· 31% of NASCAR Craftsman Truck Series fans earn between $50,000 and $100,000 (107 index).
 
Regions U.S. Population NASCAR CTS Fans Index NCTS Fans vs.
U.S. Population
Northeast 20% 15% 75
Midwest 23% 21% 91
South 35% 38% 109
West 22% 26% 118
 
· NASCAR is a family sport and is enjoyed by many different generations.
 
· NASCAR Craftsman Truck Series fans are more likely to have children under the age of 18 than the  U.S. population (117 index).
 
Source: Ipsos Insight, 2004 NASCAR Series Tracker
 
 
 
 
 
naui                      CLICK HERE FOR NAUI
NAUI HAS LEARNED HOW TO TAKE ADVANTAGE OF THEIR SPONSORHIP..
we'll be happy to show you how! Ask Barbara for details: sponsor@teamscuba.com
40                  CLICK HERE to visit MEDIA RAPIDS

WATCH FOR THE LAUNCH OF WEB EVISION COMING JULY 1
Join our Mailing List!
NAUI Visits Team Scuba

Team Scuba sponsors include some of diving’s most widely recognized businesses and organizations.

You don’t have to be a big corporation, however, to be a Team Scuba sponsor. Families and individuals can be a Team Scuba sponsor for as little as $250 a year. Find out how….

Team Scuba Sponsors

Team Scuba

Primary Sponsor: The official sponsor for Diver Down Motorsports is Team Scuba, a collaborative effort the includes some of diving’s most widely recognized — and not-so-recognized — businesses, organizations and individuals. These parties share a common goal: To use the power of NASCAR to bring awareness of diving and our planet’s oceans to one of the largest audiences on the planet. Use the links appearing below to learn more about Team Scuba’s growing family of sponsors.

© 2007 • Diver Down Motorsports • All Rights Reserved